What happened to the days of authors making sure to have a mailing list, email sign-in sheet (on a clipboard with an ink pen) for readers to write down their name and email address so we could reach them to send them updates on our next titles? The good old email newsletter. Are most authors still doing that, constantly adding to our email contact list, or are we reaching readers by way of social media, or both?
I have a lot of email addresses that I’ve collected through the years, and I send out Constant Contact announcements when I have news to share, bit a lot of the emails bounce back and some are never even opened. Perhaps we post on our FB or Twitter pages, or create Pinterest or Instagram accounts to showcase our titles and let readers know about what’s available, though we don’t want to bombard our online friends (fan page or not) – surely at times it can seem like constant advertisements.
Back to the age-old question of how we can reach readers so that we can get the word-of-mouth momentum going. Radio is great when you can get it, T.V. is great when you can get it, and attending events is always good, though it seems that recently with ebooks, many readers seem to opt-out of coming out, or at least it can seem that way. Even some very well known authors have commented on that recently, that they aren’t touring for a while because the turnout is so low. Readers who enjoy the convenience of ebooks aren’t buying as many print books, but some authors say this is not the case and they’re selling just as many printed books – that readers want and enjoy the feel of the printed pages, and that they will spend the $20 plus for whichever book they really want to read.
So as usual, times are changing and that’s always a great thing - though reaching readers remains one of our many goals. I’d like to know what you think is the best way to reach out. Maybe we can all come together and try some of the shared suggestions, or we can once again go back to bringing that email list clipboard or email cards, or have them sign our new-school iPad list FB address list (since we don’t use as much paper these days). Whichever works for you, please share. After all, we’re all in this thing together; thus, NovelSpaces thankfully exists.