When you can get the engineers at Facebook to notice you, you’ve done something special. The widespread use of #hashtags on Twitter, Triberr, Instagram, and other sites forced Facebook to alert its 750 million users that they had hashtags too. If you are trying to promote your brand, or in my case, a novel, you must know about hashtags. You must also know when and how to use them.
So what’s a hashtag? A hashtag is a word or phrase following a “#” sign. In the USA, we call this a pound sign. The rest of the world refers to it as a hashtag. When you use a hashtag, let’s use “#clswinney” as a reference, the data will be grouped in one area on the Internet. When you click on #clswinney, you will be taken to a board on the Internet containing all the messages containing #clswinney. Think of it as a system filing cabinet.
You can also register (FOR FREE) hashtags for specific groups, projects, people, whatever you may like so that others in your group or who want to get to know more about you can find similar people with similar interests. You can use Triberr and Twubs to make this happen. Then on these sites, you can further promote you, your book, your brand, or whatever you wish.
Here’s my final blurb about using hashtags. They’re nothing to be afraid of, and very simple to use. It’s one of the few things in social media that is not so monotonous and time consuming. If done right, it’s an effective tool. You can create new hashtags all the time and have fun doing so. Where else can you say that about social media promoting?
C. L. Swinney