In my last post, I shared the cover for my upcoming paranormal thriller The Mummies of Blogspace9. So this week, I'll tell you about the marketing experiment I have planned.
It's bold, it's dangerous, it's potentially disastrous, but as my wife always tells me - this is what you do for fun, so if it stresses you out, stop writing and find something that doesn't stress you out.
I've briefly considered the following alternative non-work activities: macrame, yoga, darts, and scrapbooking. And I concluded that I still very much want to write. So it's time to be bold and not stress too much about the consequences. That being said, let me know what you think, and if you have any suggestions, I'm half ears.
To date, I have five books published; four novels and one archaeological tome. Three were published by commercial presses, and two I did myself. All are available on Amazon.com, and all have middling sales. So I'm going to do something new for Mummies.
I've been following the wisdom of Joe Konrath, the master-blogger and writer who compiles the Newbies Guide to Publishing. He suggests the following steps for publishing success (and I'm paraphrasing here):
1) write a truly great book;
2) produce a truly great cover;
3) offer the book exclusively in e-book format using Amazaon KDP Select;
4) price the book at 99 cents;
5) offer the book free for the first week; and finally
6) pay to have your free book giveaway promoted.
So that's my plan. The final draft of The Mummies of Blogspace9 is currently being tuned by the experts at KindleGurus.com. When I get it back, I'm going to shell out $230 to have it promoted on Bookbub.com, as Konrath suggests.
The hope is that the initial offering creates a bounce and results in more sales. Of course, offering the book at 99 cents on Amazon will result in only 35 cents in royalties. But as the economists tell us, it's all a matter of volume. I don't know if I'm going to get rich from this, but like I said, it's an experiment, and I'm not going to worry too much about it or my wife will make me knit or weave something instead of writing.
But I'll still worry a little. So if you have any thoughts, let me know.