Tuesday, January 1, 2013

2013!

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happy new year
Woo-hoo, we’re into a new year! 2013, dang it’s hard to believe. And what do we typically do at the end of the year and the start of a new one? We examine the past twelve months, and set goals/resolutions for the next twelve months. So I’ll start and you can jump in. Well, don’t jump too hard in case you partied a bit too intensely. In fact, I’ll understand if you don’t answer for days.
Party smile
Looking Back:
  • Met goals to launch promotions using ads and Facebook
  • Finished and published two more original indie titles
  • Formatted and released four backlist titles with new covers
  • Read more great books
  • Took time to enjoy myself with movies and TV shows (Fringe and Game of Thrones, love!!!)
  • Started production of my first ever audio book (via ACX). This is exciting! The voice talent I hired nailed the tone and accent, much to my immense relief.
  • Set up Authorgraph, a way for readers to request a personalized autograph for their eBooks.
I ended up doing more marketing and hanging out on social media than I had planned, but that’s okay. I had fun doing that stuff. I joined three fabulous Facebook groups for readers and writers. I may have gotten carried away with Facebook ads, so I’m going to cut back (those low prices sucked me right in). I didn’t see a big bump in sales. On the other hand I did see an increase. Also it could pay off as Apple and Kobo move deeper to foreign markets. For some reason a lot of folks in Asia and Latin America dropped by my Facebook author page. Which I love because going more global is a long term goal of mine. Also, though I’m not sure, I think Amazon is one retailer who may have taken note of my efforts. They’re sending out emails periodically recommending my books.
Looking Forward:
  • Release my first audio book- A Darker Shade of Midnight
  • Do the math on releasing a second one, Between Dusk and Dawn, and decide if it makes business sense
  • Write two more original indie titles, one will be the third in a trilogy. The second book is another holiday theme romance.
  • Begin the second book in another series (Triple Trouble cozy mystery series planned)
  • Write more than I spend time promoting
  • Will attend Romance Slam Jam and moderate a panel discussion on indie publishing (author’s POV)
  • Promote smarter (set it and forget it types of things like in 2012)
  • Get my passport and plan a visit to either Belize or Costa Rica
  • Keep reading great books
One thing I also did in 2012 was to finally get off the pot and decide on a device: eReader vs tablet. I bought an iPad. The Kindle app magically filled up with books (0kay, okay. I went a little nuts buying books). Between my iPad and iPhone I’ve been able to take care of my writing business on breaks from my day job. How much do I love tech toys! But of course they’re not toys. I could see cover drafts clearly, get emails about my marketing projects, etc..
Honestly I wasn’t thinking of all that when I bought it. I just wanted the cool tablet! Winking smile
I’ve seen growth in sales and I did  lot of growing up myself as a professional writer. I developed and implemented plans. Adjusted and changed along the way when it made sense (or just seemed more fun).This is huge because I haven’t been a big planner. I’m looking forward to 2013.
Lynn

Saturday, December 29, 2012

My Pride and Joy

Just before Christmas, a little late, but lovely nonetheless, I released a new children's book, Seascapes. Don't tell my other books this, but I am particularly proud of this publication.


It's not only because it's beautifully illustrated by a Trinidadian illustrator, Vanessa Soodeen;

It's not only because I have been working on these three stories of undersea friendship for a few years;

The best part isn't even the fact that I was able to include illustrations from a talented teenager, Hanan Lachmansingh.


The aspect of this book that makes me most proud is the fact that I am finally publishing something that I wrote with my Dad. Some of you may know that he nurtured my creativity, encouraging me to think outside of the box when I was a child. I came up with the idea for the poem and I threw it to him.

"Come up with some strange sea creatures. Oh, and by the way, it has to rhyme and have a rhytmic meter."

We passed the poem back and forth, he recruited my daughter into the process and the result was Fishy Food. I will include just two verses here, buy the book to read the whole thing!

Fishy Food 
by Clive Ottley, Alexa Mitchell and Carol Mitchell

Mom makes us eat fish every day,
"It's good for you," she says.
With vitamins, Omega three's, eating healthy pays.

But we all find it boring and wish that she would buy
Sea creatures that are less well known, those we'd gladly try.

[The next few verses of the poem go on to suggest some rare and interesting seafood that the children would find more enticing. The poem ends with their mother's response:]

Mom agrees and says that if we catch them she will cook them,
So off we go down to the beach to dive with spear and hook them.

The book includes three short stories, 'Fishy Food' and a word search, so read and enjoy!

Thursday, December 27, 2012

Book Marketing 2012: What Worked, What Didn't, What Might


Sitting here, thankful that the world didn’t end as the Maya didn’t in fact predict, I figured I’d take a moment to reflect on the state of my book sales for 2012.

What Worked

  1. Sustained Online Discourse: no getting around this.  Without an online platform, you’re dead in the water
  2. Conventions: I did two, and I had a blast at both of them.  Left Coast Crime was my introduction to mystery conventions.  I sat on a panel, made friends, connected with readers, and ate well.  Men of Mystery gave me my first shot at selling myself in front of 400 readers and writers.  
  3. Writing More Books: hard as it is to sell books, every new title has a domino effect, increasing sales of pervious books.
  4. Connecting With Readers:  even literary small-fries like me get fan mail, and it always makes my day.  Taking the time to connect with readers might help move books, or it might not, but I’m always going to do it.
  5. Engaging Librarians: this is a no-brainer.  Would you want to visit Valhalla without having chatted up a Valkyrie or two?

What Didn’t Work

  1. Bookstore Sales: grueling and time-consuming, getting books into stores IS part of the equation.  I get it.  But it often seems more trouble than it’s worth.
  2. Book Signings:  see above.  Again, it’s part of the equation, but getting folks to part with $12 for a book sometimes seems like pulling teeth.
  3. Contests:  I had my hopes, but I’m kind of souring on these.  Every time I fork over a huge entry fee, I’m deluged with offers to boost sales if I pay more.  No thanks.

What Might Work

I have plans for 2013.  I’m going to write more books and sell more books.  And I’m going to come up with six new promotional ideas.  Here is my first:
  1. Do Something Unexpectedly Unique:  I’m starting a line of journals.  Each journal will feature a storyline and an exciting cover.  Who says journals have to be boring?  On the back of each journal will be a link to my webpage, providing information on my actual books.  I think also, as the project progresses, I will feature images of my covers on the back.  Have a look at the first one:




Sure, it might not work, but it might.  I’ll keep you posted.  In the meantime, if you’re looking for that perfect gift, keep looking.  But if you think $5.95 is an OK price for a journal with a great short story and an awesome matte-finish high-resolution cover, then consider getting a few copies of Mounted today.

Tuesday, December 25, 2012

The gift of reading

It's Christmas time again...a time of joy, family, friends, gifts. Yes, even when we try to keep it simple we still get caught up in the cleaning, the decorating and the gifting...especially if we have kids.  We often spend hours on end trolling stores, surfing the internet, pondering the best gift to give to a child.  Here is a simple suggestion: give the gift of reading.

There has been a lot said recently about the reduction in reading among today's youth.  As a child I recall not only reading voraciously, but being surrounded by avid readers.  Of course back then we didn't have all the distractions of 24/7 on demand television and video games at our finger tips.  We read for entertainment, and for some of us it was our only source of escapist entertainment. And it was fun.

Let us instill that kind of joy in a chld today.  As you contemplate gifts for children this year consider a book.  It can be a paper book or an ebook or a giftcard to a bookstore. If you can afford the pricier e-readers go for it. But even more important than the book is the love of reading that can be instilled by an adult with a passion for books.  So for this Christmas, read a book with a child.  Reading with a child can make stories come alive.  It can instill in them a passion that keeps growing.  If every adult do this for one child, we can once again have a generation of readers.

From one reader (and writer) to another I wish you a very merry Christmas and a bright and prosperous New Year.

Sunday, December 23, 2012

8 Top Gifts for Writers

Christmas is here!  Well, almost....  I hope you've already bought a present for that writer on your list his or her gift but, just in case you haven't, here are my suggestions for great gifts for writers.

1.  A gift certificate to their favourite brick and mortar or online bookstore because writers love to read! Gift certificates allow them to whittle down their TBR lists or to get those research books they've been needing.

2.  If your writer self-publishes, (and really who doesn't nowadays?) what about surprising them with a gift certificate from a website that sells pre-made covers or maybe splurging out for a certificate for a custom-made cover?  There are more and more great designers offering great covers at good prices so this doesn't have to break your bank.

3.  Tea!  Yes, tea!  I know coffee is usually cited as the invigorating drink of choice for writers but nobody is going to resist the wonderful teas available from sites like this and this.  And the intoxicating scents are guaranteed to rev anyone's imagination!

4.  If there's going to be a writer's conference, workshop or retreat near you, why not send your writer into transports of delights by covering the fee?  If you live in a country or island with more than say 50,000 people, there's probably a good chance that your public library or community college, for example, will offer a course or workshop your writer can take advantage of.  And don't limit it to writing, a good social media marketing class might be just as useful as a creative writing class.

5.  Do you know how your writer organizes the notes and research for her books?  If, for example, she uses binders and poster-boards, why not lay in a full-year's supply?

6.  Is your writer writing about about a particular location she or he has never been to?  Why not get them a few travel guides about the area?  I, myself, depend on my Insight Guides but I also love the look of the Knopf City Guides (not the maps).  Of course, if you can afford it, how about the gift of a plane or train fare?  I'm thinking of setting my next book in Tuscany, hint, hint!

7.  Writers spend a lot of time sitting in front of their computers and that can exact a toll on our fitness so the gift of a gym membership might be just the thing to bring more activity into the life of your writer.  A treadmill, exercycle or stepper are also great options.

8.  Writers are avid readers and we don't allow such things as dim lighting to deter us which makes a lamp a perfect gift.  Check out some awesome ones here and here (provides a good guide to selecting the best one for the situation).

I hope you find these helpful but really the best thing is to know your writer and figuring out how to help them do their thing and it might not even have to cost you a thing.  If, for example, your writer is working on his first police procedural and you're able to set up a drive-around with the local police department for him you can bet that gift won't be forgotten!

Happy Holidays, everyone!




Friday, December 21, 2012

Writing advice from the greats: Kurt Vonnegut

Remember the good old days when authors could exist in virtual anonymity? Back in those antediluvian times there was no need to strut the Facebook catwalk shaking our pert titles, or sashay our tight mini-blogs on Twitter. I, for one, never wanted to see authors, or chat with them, or discover their politics, religion, or taste in sex toys. If I liked them I wanted one thing only: more of their books.

Kurt Vonnegut
What always fascinated me, though, was what authors had to say about writing. Somerset Maugham famously claimed that there are three rules for writing the novel, but no one knows what they are. True, maybe, yet some of the guidelines passed along by famous authors can help us write the stories we want to write, and that readers want to read. Among the most helpful I've read are Kurt Vonnegut's 8 great writing tips.
  1. Use the time of a total stranger in such a way that he or she will not feel the time was wasted.
  2. Give the reader at least one character he or she can root for.
  3. Every character should want something, even if it is only a glass of water.
  4. Every sentence must do one of two things-reveal character or advance the action.
  5. Start as close to the end as possible.
  6. Be a Sadist. No matter how sweet and innocent your leading characters, make awful things happen to them-in order that the reader may see what they are made of.
  7. Write to please just one person. If you open a window and make love to the world, so to speak, your story will get pneumonia.
  8. Give your readers as much information as possible as soon as possible. To hell with suspense. Readers should have such complete understanding of what is going on, where and why, that they could finish the story themselves, should cockroaches eat the last few pages.
Next up: Great writing advice from John Steinbeck.

—Liane Spicer



Monday, December 17, 2012

So, It's Your First Convention As A Guest?

Congratulations, up and coming writer! You’ve just received your first invitation to attend Convention X as an author guest. This is great news! You’re going to spend a day or three (or four) in the company of supposedly similarly-minded individuals, where the focus of many panel discussions, casual hallway conversations, and raucous diatribes offered in the hotel bar all will revolve around topics of mutual interest and passion. Pack wisely, don’t forget your toothbrush, wear comfortable shoes, and hydrate.

Oh, and here are a few other tidbits of hopefully helpful advice, offered from the perspective of one writer guy who’s participated in programming and activities at all manner of conventions from the local one-day affair all the way to the Pop Culture Mecca itself, San Diego Comic-Con. I personally believe that these infonuggets apply whether you’re attending your first convention or you’re a seasoned con pro.

The first, big piece of advice I can offer is for you to just Relax, and Be Yourself. You’re a pretty interesting person already. Even if you don’t believe that, others do, which is why you’ve been invited to the convention. Readers and fans come to meet authors at these shin digs because they want to get a little insight into the person who wrote those books they love so much. So, give them You, not some “persona” you’ve created for the con circuit. Be approachable. Make with the chit-chat, be it with other guests, fans who arrive early for panels, people with whom you’re waiting in line for your morning coffee, whatever. Also, it’s a well-known fact that the best and most fun conversations between writers—or writers and editors, or writers and agents, or even the Trifecta of Awesome that is writers, editors and agents cohabitating—happen in the bar, or at a room party after the day’s activities are concluded, so be sure to seek out these venues.

This leads us right to Act Like A Professional. Yes, you’re at the con as an “Author Guest,” which should never be confused with “Egocentric Boob.” Be humble, as well as polite and considerate of the other guests. Don’t monopolize panel discussions or other conversations. Be engaging and respectful of the fans, who are paying to be there, and don’t hassle the con staff. In fact, I’ll repeat that one: Don’t Hassle the Con Staff. Those people are volunteers working long hours. They were at the hotel before you showed up and they’ll be there after you go home. In between, they’re bringing you food or something to drink or getting you to your scheduled activity or helping with the crowd control at your panel or book signing. Let those folks know at every opportunity that their work’s appreciated. The short version? Be the kind of guest the con wants to invite back next time.

If You’re Not On the Panel, You’re Not On the Panel. Few things at a convention are as irritating as someone from the audience at a panel discussion doing his or her best to be a part of the action. The people sitting at the front table are running the show. They’re driving the discussion, and they’re the ones who decide when and how to engage the audience. When someone else asks a question, don’t try to get in the middle of them and the panelists in order to offer your take on the matter. Maybe you should’ve been up there instead of that other guy and it’s an egregious sin that you got overlooked, but it happened, so let the panelists do their jobs.

Going hand in hand with this is Don’t Oversell Yourself. You’re there as a guest, with a badge identifying you as such, so pretty much everyone you encounter knows why you’re at the con. Editors and agents know that writers of every stripe will be seeking them out all weekend, which is why you’ll usually find these folks in the hotel bar. There will be times and places for promoting yourself and your work. Panels, for the most part, aren’t that time or place, whether you’re in the audience or sitting up front. Yes, you’ll have the opportunity to introduce yourself and provide some brief background, and maybe at the end the moderator will give you a chance to pimp your new book. Otherwise? Don’t bring copies of all your books to decorate the panelists’ table. The fans have programs, and they know when and where to find you for signings, your table where you’re selling your books, and all that good stuff. In related news, every handshake with another writer or an editor or agent isn’t your cue to pitch them your latest book or concept. Keep it casual; the conversation likely will turn to that sort of topic on its own, and maybe an editor or agent will express interest in seeing something. Otherwise? Keep your manuscript in your Bag of Holding.

Okay, just to keep everything in perspective, remember that it is a convention, and it’s supposed to be fun. Therefore, Don’t Be Afraid to Be A Fan. Writers are fans of other writers, to say nothing of the TV or movie guests who might be in attendance if it’s that kind of show. It’s perfectly okay to get your book or photo autographed or to take advantage of offered photo opportunities. Don’t forget to check out the dealer’s area, and pay particular attention to those vendors offering items they’ve hand-crafted. Some of that stuff is simply beautiful. As for other writers, don’t be afraid to find them at their table in the dealer’s area or author’s alley or whatever and introduce yourself. Get your copy of their new book signed. Buy more books from them, even. Just don’t try to turn the tables and sell your stuff to them. That’s what your table and signings are for.

Take Care of Yourself. There’s always something going on at a convention, even long after the scheduled activities are done for the day. Parties and after-hours programming, or just hanging out in the hotel bar or restaurant while catching up with friends and colleagues. It’s easy to lose track of simple things like getting enough sleep or making sure you’re eating right. One suggestion from writer David Gerrold on my Facebook page when I solicited input on this topic was to follow what he calls the“6-2-1” rule: At least six hours of sleep per night, at least two meals per day, and and at least one shower per day. Indeed, I consider showers at conventions to be a moral imperative. Experienced con veterans know what I’m talking about.

Oh, and here’s another pro tip for use at conventions and any other signings—one that sounds like a no-brainer but often is overlooked by first-timers: Don’t Use Your Legal Signature. Develop something to use just for these activities, and make it distinctly different from the one you use to sign documents, checks, and so on.

Oh, and you’re a writer, so Remember Your Pen. The rest of us beat that “Look at me! The writer without a pen!” joke into glue ages ago.

All right, I’ve rambled on way too long. This list should, if all goes according to my Master Plan, be just the tip of the Advice Iceberg. Who’s got more helpful pointers?