Like many of my fellow authors, I’m on an eternal quest for promotional ideas—preferably ones that generate sales. For the first book in my Hazel Rose Book Group series I had a hit-or-miss approach, but I’ve been much more pro-active with #2 in the series. Here’s my assessment of my activity and findings:
In February, I appeared on Virginia This Morning. I was beyond nervous and recount the experience on my blog. But my sales soared that day and I got an invitation to visit a book group.
I used an e-mail service called Ereader News Today (ENT) and also had a huge boost in sales. I’ll be going that route again. My publisher wanted me to use BookBub but I balked at forking over close to $1,000 (ENT is $50).
I’ve joined four tweet groups on Facebook. My Australian friend Christina Larmer invited me to the first one, which is “secret.” All I can say is that it’s for cozy authors.
Next I tried T4US, a group that anyone can join. It has many members and they tweet everything from books to skin care to jewelry.
A member of the aforementioned secret cozy group sponsored me for Authors Social Media Support Group (ASMSG). This is a multi-function group with a newsletter, several tweet groups, forums, etc. I haven’t tapped into ten percent of what ASMSG has to offer, but I share tweets with the group daily.
My most recent tweet group is part of the Mystery Authors International Facebook group. I've been a member for less than a week but already love the enthusiasm and support. We can all use a hefty dose of that.
There are lots of tweet groups and you can find the right one for you. It’s a great way to get retweets. Everyone who posts on a given day is expected to retweet all the other posts for that day.
I’ve created what amounts to a portfolio of memes to accompany my tweets. This is the fun part for me. Here's an example:
What else? I’ve been interviewed for radio and podcasts. As for blogs, I continue to post here on NovelSpaces, on my own blog at Maggieking.com/blog, and on Lethal Ladies Write. Aside from the requisite Facebook and Tweet accounts, YouTube, Instagram, Google Plus, and LinkedIn complete my platform. I have all but abandoned Pinterest.
But how does all of this activity impact sales? Aside from the obvious sales boosts from my TV appearance and ENT promo, it’s hard to measure, especially when I’m using several promotional tools on any given day. But it all helps. Before joining these tweet groups, I’d been a half-hearted tweeter, always feeling like I was shooting at a moving target. But some of these tweeters have thousands and thousands of followers—so with that many retweets hurling around in cyberspace, someone must be taking notice.
As for Facebook groups, there are hundreds of them and I belong to many—but, aside from a few, I’m not sure if my posts make any impact. And these days I feel much the same about my Facebook author page.
Here’s an idea I haven’t tried yet. Amy Vansant has a service called and one of the options is a Series Spotlight Newsletter Feature. Here is more info. If anyone has used Amy’s services, please share your experience.
Of course, engagement is key on social media, not promotion per se. But my purpose in writing this post is to consider promotional tools. And the best tool of all: my next book. I hear that time and again from seasoned authors. So excuse me while I get back to writing mine!
Please weigh in with your thoughts and suggestions. What works for you? What doesn’t?