Chuck Wendig recently wrote a wonderful post extolling the value of NOT blogging. Check it out here, I'll wait while you read his glorious words.
So, blogging. What are we really selling? Because I'll tell you what, he's right when he says it isn't books. What you are selling is yourself. What you are really aiming for is visibility. Staying present on the internet. It won't directly translate to sales. Sales are a long con. They aren't won by spam and feeding you Twitter constant book links.
A friend of mine, author Reggie Lutz does one thing a week to promote her books. Just one thing. And that one thing varies. She's appeared in the local paper, been on college radio and tweets links to her books. She has a blog where she interviews other authors and like the rest of us has a Facebook page.
But one thing she's conscious of is that the tools we use now, may not be what we're using tomorrow. Facebook is relatively dead, though it's the first thing that readers who have already bought your book will probably find. Twitter is fine, for now. as long as you don't spam. Blogs, if insanely valuable can help a little. But these are things that people (readers) often look up AFTER they've discovered your book somehow. Maybe they met you on the street, at a convention of conference. Maybe they bought the book on Amazon and decided to look you up online to see if you have an interesting Twitter.
So what do you do? Pfft. I don't know! I do stuff... my website is a Wordpress site where I write snarky and humorous recaps of genre TV shows. The worse the better! Only once in awhile do I post anything about writing or my own books. I just happen to like riffing on TV. My twitter @CheGilson is full of my interests, retweets of architecture, fashion, the occasional cute puppy, and then my random thoughts. I have been gaining followers lately because I recently joined UK Horror Scene as a reviewer. Because I like horror movies and I like being a critic.
And finally, you never know what will hit. The marketing ploys everyone is telling you worked for them and their book might have been a fluke. Even big publishers don't know what will work. And anyone telling you what to do is probably wrong.
And finally FINALLY- I'm sorry there's no comic! My scanner is down. so I'll be back with a new comic next month.