This month's column is a few days late because ... Well, insert excuse of your choosing here. Though I'm known for having the organizational habits of a magpie, I hit deadlines – present example excluded – reliably enough to find constant work in the media tie-in and write for hire industries. I'll do a column about time management, deadlines and the hitting thereof in the near future. Right now I want to cue off the second half of that third sentence; the part about writing for hire and media tie-in.
Writing media tie-in, which I usually liken to being one musician in an orchestra, is a specialized field that requires an attitude and skillset quite different from writing original fiction. It also does not require – or teach – skills essential to the career of most writers. Among those neglected skills are self-promotion and marketing; skills I am slowly and awkwardly learning by working with Kevin J. Anderson, his wife Reecca Moesta, and their WordFire Press as they publish – and promote – the novels of my uncle, Allen Drury. (And yes, I know marketing and promotion has more to do with October's theme here at Novel Spaces and that this is November.)
Case in point is Story Bundle, a company that works with indie writers and small publishers to get great books into the hands (okay, e-readers) of people who might not otherwise see them. Rather than sell individual books, Story Bundle, as their name implies, creates "bundles" of novels based around a central theme – whodunit, intrigue, period romance, etc. – that include novels from several authors. Thus followers of one author can discover other writers of similar novels, or someone new to a field can sample a variety of novels and writers for a low price, and in that way broaden both their own reading and the indie writers' market. Pricing is the key, because while each bundle has a "bonus threshold" no bundle has a set price. Readers pay what they think the books are worth and how much they want to encourage and support small publishers and indie writers. They can also designate a charity to receive ten percent of their payment. Pay more than the "bonus threshold" and receive additional books at no extra charge.
I'm a former teacher who worked in community services for decades before becoming a full-time writer, so it's a given that I don't understand how marketing works. I would not expect a business model that depended on the customers' perception of value and sense of fair play to flourish, but Story Bundle seems to be working. At no cost to the writer – other than its percentage of sales that probably would not have been made otherwise – which is important.
I was introduced to Story Bundle by KJA and WordFire when Uncle Al's Advise and Consent was chosen as the political thriller for their 8 Ways to Thrill bundle, but it's a connection I'm going to keep open as I develop my own original and indie writing career. Just as I'm going to be on the lookout for other innovative marketing and promotional opportunities – because none of us knows what might open the doors we want to go through.
(Wait! I forgot the self-promotion bit. Um. "Click on the link above and go buy the bundle with my uncle's book!" How's that? Needs work? Okay. Practice, practice, practice.)