When I was first traditionally published (print pubs in NYC), I learned a lot of "dos and don'ts" for published authors. I have a monthly forum here at Novel Spaces to ramble on, I mean share my knowledge. The next few posts will deal with some "rules" that I'm happy are getting stomped on by the rise of indie publishing. First up, lack of control.
I was told numerous times to just accept a basic fact, authors only have control over one thing: the quality of their writing. Everything else is in the hands of your publisher. Cover art, distribution, marketing on a national level, even the title of my books would be out of my hands. Not only that, but I couldn't do those things as well as my publisher anyway. Authors could give input on cover art and cover blurbs, but 99.9% of us had no veto power. Distribution and marketing were such that even if an author tried, they couldn't take a hand in those two. Agents told us, editors told us, publishing sales people told us, other established authors told us. Everybody was pushing the Kool-aid. Since I didn't know as much as them, I drank right up.