Recently, my editor e-mailed me asking for my detailed promotional plan. This was the first time that I received this kind of request. I was surprised to receive this form. the spreadsheet consisted of my arranged book signings, radio and television appearances, and any writing programs that I plan to do once my next book is released. My editor asked for URLs for social networks like Twitter, FaceBook, and MySpace. She suggested I create a book trailer. I've seen book trailers and admired them, but I never felt inclined to create one of my own.
I've talked with several people who either create book trailers or have used them as a marketing tool. I learned that creating book trailers is a big business. But I still need more information and I hope you can help. Here are a few questions that I'd like you to consider and then answer.
1. Do book trailers influence your book buying?
2. Are you swayed by trailers?
3. What do you like to see in a trailer?
4. What catches your eye and holds your attention?
5. Do you go to You-tube to search for trailers or go to the author's website?
6. Do you consider them entertainment and advertisements like movie trailers?
7. Do you expect the characters from the books to look like the people in the trailers?
I'm very curious about what readers are looking for in a trailer. What interest readers and how detailed should the trailer be?
I'd love to hear from you. Let me know what you think about trailers and how they influence your buying? What appeals to you? What turns you off? Click on the link or e-mail me at email@example.com.
Remember, don't be a stranger.