Recently, my publisher was kind enough to arrange a virtual blog tour, which I believe has dramatically helped my book sales. It has increased the word-of-mouth factor.
Nowadays, so many people have blogs, and in particular, there are avid readers who post book reviews on their blogs. The idea is to provide free copies, in my case it was five (5) per blog site, to the blog followers, in return for the blogger posting the giveaways, and also reviewing the title. Actually, they can offer a giveaway and wriblte a feature on your book, and/or a review.
The following is the link to my blog tour, which was from 4/7-4/14. http://bookblogs.ning.com/group/dedicatedbookreviewers/forum/topics/blog-tour-for-urban-lit-author?xg_source=activity
There are online articles on how to locate appropriate blogs that would be receptive, on how to approach and pitch your book, and on how to use social media to promote your virtual book tour.
If you've used this promotional avenue before, how did it go? Or, please share your thoughts on whether you plan to use it in the future.
Peace and love!