“Instagram is a cross between Pinterest
and Twitter,” says Sonja Yoerg,
author of contemporary fiction and a fan of Instagram. “Instagram shares
Pinterest’s image-sharing feature and Twitter’s use of hashtags for
categorizing and tracking topics.”
Have you tried Instagram? No? Read on. Even if you’re a veteran, read on and share your tips and
best practices.
I had
long known about this mobile photo-sharing app that lets users edit and upload
photos and short videos. I also knew that the typical user was between 15 and
35. Since my demographic skews older, I felt no need to add this particular social
media service to my platform—and my time. But two years ago my curiosity won
out and I signed up. I intended to simply lurk and see what was what. Within
five minutes I had two followers. So I caved and posted a photo. I’m still
there, posting, following, being followed.
As for
the younger folks … well, Instagram’s no longer just for the Millennials. I’m not sure if they’re leaving in droves (my
college-aged niece is still active) but the older folks are arriving in droves.
What’s
to like about Instagram?
It’s fun and it doesn’t take a lot of
time. Well, it can take a lot of
time.
There’s no limit on post length (if
there is, I haven’t reached it).
Authors can engage with reviewers and
bloggers. I must admit that I haven’t done this yet, but it’s an attractive
option. At the very least, they may post your book cover.
Sonja Yoerg offers book giveaways on
Instagram. For a chance to win, she asks interested readers to follow her and
leave a comment. For some giveaways she directs readers to her Facebook page. She
seems to do very well with this promotional gambit.
What’s
not to like about Instagram?
A few things. While you can create live
links in your profile, you can’t in your posts. Not a huge problem, but
inconvenient.
Then you have to contend with those
danged algorithms. Remember when Facebook and Twitter had chronological
timelines before switching to an algorithm that shows you the “top stories”—meaning
what the social media gods think are top stories. Last
year, Instagram followed suit.
But while Facebook and
Twitter give you the ability to restore the date/time order of your timeline
postings, Instagram has yet to extend that courtesy. Hopefully they will, and
soon. After all, Facebook owns them.
What
to post
Post pictures of anything and
everything: travel, movies, pets, fall foliage, snow, spring blossoms, and, no
surprise, food!; promote your writing events, books (yours and others), and blogs;
send holiday greetings with a season-appropriate image.
Many use a theme in their postings,
along the lines of sunsets, trees, babies, pets, etc. This approach is fine,
but use caution—seeing Florida sunrises day after day gets old fast.
Use hashtags to reach a wider audience
and attract potential followers. But don’t go overboard with the hashtags. It’s
easy to do because there are so many of them and it’s such fun to go wild after
Twitter’s restrictions on post length. But hashtag mania will make your
postings look spammy. I’ve been cutting back on mine.
Here are my cats, Morris and Olive, celebrating National
Cat Day on Instagram:
It seems that my image is too large. No problem, you get the idea. When I post pictures of my two scamps, I typically use these hashtags: #catsofinstagram, #cats, #norwegianforestcat, #manxcat, #oliveannking, #morristhecat. Maybe too many, but I can't resist! On Saturdays, I use the #caturday tag.
Writers have an extensive selection of hashtags: #authorsofinstagram, #bookstagram, #writersofinstagram, #writersofvirginia (pick a state), and #mysteries are just a few. Plus you can create your own, just like in Twitter.
So give Instagram a try. Follow me at authormaggieking. And, like I said
in the beginning, old hands are welcome to weigh in with your experience and
advice on how to make Instagram a fun and rewarding part of a social media
platform.
Here's more information on Instagram.












